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On-Going Research Schemes/Projects :
TECHNICAL PROGRAMMES FOR THE YEAR 2020-21
Following new study will be undertaken ……..
1. Business opportunities of exotic vegetables in Saurashtra.
1
Title of the programme
:
Business opportunities of exotic vegetables in Saurashtra
2
Objectives
:
1.To study the existing supply chain available for exotic vegetables.
2.To study the consumption pattern of exotic vegetable.
3.To identify business opportunities of exotic vegetable in Saurashtra.
3
Background information
:
Vegetables are so common in human diet that a meal without a vegetable is supposed to be incomplete in any part of the world. India is the second largest producer of vegetables in the world, next to China. With the opening up of the world markets under the WTO regime, however, international competition for Indian horticultural products has reached unprecedented levels, necessitating strategies for quality control, branding and product development. In particular, production of organic vegetables, fruits, cut flowers, pepper, ginger, tea, coffee, rubber and cardamom has of late become demand-driven.
Vegetables that are not found in a particular region can be considered exotic vegetables. It is native to China and Eastern Asia. Exotic vegetables included here represent a spectrum of vegetables generally of European or oriental origin, consumption and production of which is still quite limited in India. It is time to include these vegetables such as asparagus, lettuce, celery, parsley, broccoli, European carrots, leek, Chinese chive, snow peas, Chinese cabbage, yellow and red capsicum in our food to get full advantage of their protective food value in our health and nutrition as well as bring new flavors and taste to our food, besides role of many exotic vegetables in checking hypertension and various cancers is well known.
The study will be helpful to understand the existing supply chain and the consumption pattern of exotic vegetable through the survey of hotels and restaurant industries and identify business opportunities of the exotic vegetable. The study helps to identify the more demand of each exotic vegetable crop which is helpful to make future decision.
4
Investigators
:
1. Prof. Kalpesh Kumar, Assistant Professor
2. Dr. H. Y. Maheta, Assistant Professor
3. Dr. C. D. Lakhlani, Professor
4. Prof. C. R. Bharodia, Assistant Professor
5. Dr. M.S. Shitap, Assistant Professor
5
Location
:
Saurashtra Region
6
Year and Season
:
2020
7
Methodology
:
As per objectives of the study, random sampling technique will be adopted. Total sample of 25 well known hotels/restaurants/supermarkets/retailers will be randomly selected from the major cities of Saurashtra region. The primary data will be collected through personal interview using well-structured questioner. The information like different exotic vegetable available and use, channel members, preferred point of purchase and reasons behind purchasing of exotic vegetables, monthly requirement, seasonal price fluctuation, irregularity of demand and debit or credit facilities of purchase will be collected to understand the consumption pattern and identify business opportunities of exotic vegetables. The data will analysed by using simple statistical tools like frequency and percentages for the purpose of interpretation and drawing inferences in a logical and meaningful manner.
2. Financial Literacy among the Students of Junagadh Agricultural University
1
Title of the program
:
Financial Literacy among the Students of Junagadh Agricultural University
2
Objectives
:
1. To study the demographic profile of students
2. To compare the level of financial literacy of the students from different faculties
3. To identify the factors affecting financial literacy of students
 
3
Background information
:
Financial Literacy has become one of the top priorities for most of the world today as it is directly proportional to the economic growth of a country. It refers to the ability to understand basic financial concepts and the possession of knowledge and skills required to make informed and effective financial planning, decisions using the available financial resources. It is alarming to know that the financial literacy rate in India is way behind other countries. According to a global survey, India is home to almost 20% of the world's population, however, 76% of its adult population is not even aware of the basic financial concepts. The survey reports that Financial Literacy in India has been signification poor compared to the rest of the world.
India is having the largest young population in the world. As Biswajit Saha, Director (Vocation and Training), CBSE puts it, “Financial skill is the 21st century life skill and needs to be imparted to different age groups, especially young minds.” It increases confidence and self-control of the student, which in turn facilitates their participation in the formal economic system and lead to their empowerment and well-being. Therefore an in-depth study about the financial literacy of students will surely be a pointer to modification of educational inputs for improvement in Financial Literacy amongst the students.
4
Investigators
:
1. Dr. S. M. Trivedi
2. Dr. J. D. Bhatt
3. Prof. N. M. Thaker
4. Dr. K. A. Khunt
5
Location
:
Junagadh Agricultural University
6
Year
:
2020
7
Methodology
:
The proposed study will be confined to Junagadh Agricultural University. At the first stage all the colleges from each faculty of Junagadh Agricultural University will be selected. At the second stage, 25 per cent of the first year U.G. and P.G. level students will be selected randomly from each college. The primary data will be collected through the well prepared questionnaire. The financial literacy of students will be measured in general emphasising agricultural finance. The data will be analysed using descriptive statistics and appropriate regression technique for the study purpose.
3. Consumer preference towards organised and unorganised retailing of fruits and vegetables
1
Title of the programme
:
Consumer preference towards organised and unorganised retailing of fruits and vegetables
2
Objectives
:
1. To study the socio-demographic profile of consumers
2. To analyse preference towards organised and unorganised retailing of fruits and vegetables To identify factors affecting consumer preference
3. To examine the problems faced by consumers while buying from organized retail stores
3
Background information
:
Retailing is one of the oldest business that human civilization has known. The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. Total consumption expenditure is expected to reach nearly US$ 3,600 billion by 2020 from US$ 1,824 billion in 2017. It accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space. The growth of an organized retailing is predominant across the globe. Organized retail is also on the threshold of a boom in India. The nation has witnessed a revolution in the last three decades owing to rapid urbanization and changing consumption. This has led retailers to concentrate their energies and leverage their capacities to harness the potential. The entry of the leading corporate houses into retail, created a surge into the growth of the industry. India's food retail market is expected to touch USD 827 billion by 2023, up from USD 487 billion in 2017, growing at a compound annual growth rate (CAGR) of 9.23 per cent making the sector more competitive and market oriented, according to Business Standard (November, 2018).
As per the McKinsey Report, 'The rise of Indian Consumer Market', by the year 2025, the Indian consumer market is expected to grow four fold. India with its current retail growth rate turns out to be one of the most prominent countries for global retailers. Since the liberalization of the Indian economy in the 1990s, there has been a continuous change in the consumer buying behavior. Consumer is regarded as king of retailing sector and there is a need to identify the consumer preference towards organized and unorganised retailing. Gujarat is an important vegetable producing state with major production of potatoes, onion, tomatoes, cabbages, green chillies, cauliflower and brinjals besides green peas and lady finger. The major fruit crops grown in Gujarat are banana, mango, citrus, papaya and sapota. Fruits and vegetables are part of frequently purchased foods, hence, study of consumer preference with respect to fruits and vegetables purchasing through organised and unorganised retailing is important in agricultural marketing.
4
Principal investigator
:
1. Dr. J. D. Bhatt
2. Dr. S. M. Trivedi
3. Prof. N. M. Thaker
4. Dr. K. A. Khunt
5. Mr. V. P. Choudhary
5
Location
:
Saurashtra Region
6
Year
:
2020
7
Methodology
:
The proposed study will be conducted in Junagadh and Rajkot city of Saurashtra region considering the proximity to Junagadh Agricultural University. Total 200 consumers will be surveyed i.e.100 consumers from each city. The primary data will be collected through the well prepared questionnaire. The data will be analysed using appropriate statistical analysis. Garret’s ranking method will be used to rank problems faced by consumers.